ABOUT US

AZ I AM Kidz is a children's lifestyle brand created by AZ I AM. We are dedicated to teaching kids to love who they are, as they are. Using the basics of Yoga and Mindfulness to creatively and actively instill socio-emotional skill sets during play, our mission is to teach positive self-awareness, respect for Nature, integrity and compassion through all of our services, products, and stories.

We have designed dolls, toys, games, clothing, accessories, bags, jewelry, headwear, programs, journals and story books to make this experience more rich and colorful for kids, creating healthy habits starting now!

The World's First Yoga Doll® collections are teenage kids, awesome from the inside out, making a positive difference in the world today. AZ I AM created the world's first movable fashion doll in the world, single-handedly created by esteemed yoga instructor and founder of AZ I AM Yoga, Alanna Zabel. Each doll has been designed to move with full range of motion in her hips and knees - she moves just like you! She also has a built-in spinal extension to allow for forward and back bending.

We merged modern-day play patterns with the ancient philosophy of Yoga, baking in the powerful practices that establish a deep sense of self-awareness and self-worth. Our dolls are not solely focused on looking glamorous, but instead on positive states of being and giving back, while inspiring kids to be active, kind, and love themselves AZ. I. AM.

Each doll tells her story through her own book, and the sale of each doll and book is donated to a cause / charity related to the social theme that each doll is passionate about. AZ I AM is intent on making positive, quality products that inspire each Goddess in Progress® and Master of Peace to bloom from an early age, living with an authentic understanding of who they are, for all their years to come.